World Footwear Congress Leon 2014 Concludes
682 Participants from 32 countries.
Dear friends: During the two days in which the 5th. World Footwear Congress was held, in the city of León, Guanajuato, we had the extraordinary opportunity to meet live some of the most important figures in the Leather-Footwear sector and listen to their experience and perspective on the development, evolution and prospects of the footwear industry worldwide. The Congress left a great lessonfor the footwear industry in Mexico, as there were analyzed issues of vital importance in the sectors’ future.
Several speakers repeatedly stressed the importance of listening to the consumer to adequately address their needs as one of the paths to business success. Similarly, the use of technology, the integration of design as an added value and innovation in business models are essential to consider when planning any manufacturing and marketing strategy.
The challenges that this productive sector will face in the coming years, are not minor, but transform them into opportunities and anticipate through appropriate strategies will enable us to stay in the markets and in the consumer’s preferences.
The footwear industry never stops, sales and marketing strategies have to go beyond selling a pair of shoes, unique experiences and emotions have to be created.
The sense of immediacy brought by the Internet togetherwith the power of social networks in consumer behavior, have dramatically changed business models worldwide, forcing companies to adopt strategies to pursue closer communication with the final consumer and respond more quickly to market changes.
The sustainable processes and corporate social responsibility are more relevant than ever. Consumers are more aware of their environment and the impact that industrialization generates into it. Therefore, consumers closely monitor the practices of brands, which influence a lot in their purchasing decisions.
A substantive issue that Mexico stressed was competition based on fair trade, which certainly contributes to equitable development for all footwear-manufacturing countries. In this sense, the Footwear Industry in Mexico makes an appeal to inhibit and eradicate the illicit trade that predates markets, affecting companies, employment and the progress of a country.
Mexico is positioned as a strategic destination for footwear manufacturing. Its geographical location, logistics and support infrastructure, a strong productive chain supplier-leather-shoes, and backed by a solid industry, which provides quality products and added value at competitive prices, are examples of the various competitive advantages offered by the Footwear Industry in Mexico.
In terms of footwear, our country has a clear development strategy, Mexico represents a real opportunity for trade, has skilled labor and its production is present in major markets abroad, being the great strengths of the Mexican shoe industry.
Finally, we would like to reiterate Mexico’s footwear industry readiness to generate business partnerships to enable further growth and prosperity for all of us who are part of it.